What Flusterduck does

Flusterduck tells you where people get stuck on your website or app, why it is probably happening, and whether the change you made actually fixed it.

That is the whole thing. The rest of this page explains it in plain terms.

The problem it solves

You can already see that something is wrong. Your numbers dip. People leave the page. A sign-up does not get finished. Sales slip.

What you usually cannot see is why. Where exactly did the person get confused? Which button looked clickable but was not? Which step made them give up? Today, finding that out means either guessing, or sitting and watching recordings of real people using your site one by one. That is slow, and most teams never do it.

Flusterduck does that watching for you, automatically, and hands you the answer.

How it works, in everyday language

1. It watches for the signs of a frustrated person. Not what they type, not their personal details, not a video of their screen. Just the behaviour that means someone is struggling: clicking the same button over and over because nothing happens, clicking something that is not actually a link, pausing for a long time because they do not know what to do next, bouncing back and forth between pages looking for something.

1. It groups the struggles into a clear list of problems. If one person fumbles, that is noise. If forty people fumble on the same button, that is a real issue. Flusterduck waits for the pattern, then writes it up: what is wrong, where it is, how many people it hit, and a suggested fix.

1. It checks whether your fix worked. This is the part most tools skip. After you change something and put it live, Flusterduck compares how confused people were before and after. If the confusion dropped, the problem is marked solved. If it creeps back, you get told.

A real example

A team ran Flusterduck on their pension calculator. It showed them the exact pages where people sat still, stuck, not knowing what to do, including one visitor who spent 28 seconds frozen on a results page. That pointed straight at 24 specific improvements that made the pages clearer. They did not have to watch a single recording to find them.

What it does not do

• It does not record your visitors' screens or sessions.
• It does not capture what people type into forms.
• It does not collect personal information.

It only pays attention to behaviour, the digital version of noticing someone frown and look lost, and turns that into something you can fix.