What makes us different

There are a lot of tools that tell you something about your visitors. Here is how Flusterduck is different, in plain terms.

Analytics tells you where. We tell you why.

Normal analytics is great at counting. It will tell you that 8% of people dropped off on the checkout page. It will not tell you that they dropped off because the "Pay" button looked greyed out and they thought it was disabled. Flusterduck names the actual reason, so you can fix the cause instead of guessing.

Replay makes you watch. We just hand you the answer.

Session replay tools record people using your site so you can play the videos back. That can be useful, but it is slow: something goes wrong, you open the tool, you filter, you watch session after session, and you try to spot the pattern yourself. Flusterduck watches everyone for you and gives you the finished conclusion. No videos to sit through.

Heatmaps show colour. We show problems.

A heatmap shows you where clicks land as a wash of colour. It looks insightful, but you still have to interpret it. Flusterduck does not hand you a picture to puzzle over. It hands you a plain list: here is the problem, here is where, here is who it affected, here is what to change.

We prove the fix worked

This is the big one, and almost nobody else does it. Finding problems is only half the job. After you ship a change, Flusterduck measures whether confusion actually went down on that page. If it did, the issue closes itself. If the problem comes back later, you get an alert. You are never left wondering whether your fix landed.

We have an opinion, and it is based on confidence

Flusterduck does not drown you in charts and leave you to figure it out. When it is sure something is a real, repeated problem, it tells you plainly: fix this, it is costing you. When it is only seeing the early hint of a problem, it says: keep an eye on this one. You always know what deserves your attention first.

Privacy is built in, not bolted on

We made a deliberate choice: behaviour only. No screen recordings, no reading what people type, no personal data. That is not a setting you turn on. It is how the product is built. You get the insight without collecting things you would rather not be responsible for.